Rhetoric & Literary Devices
How language persuades, moves, and stays with us.
FORMER NFL PLAYER ENGLISH MAJOR PROFESSIONAL SPEAKER
Culture Gets Their Attention. Communication Changes Their Future.
Andre Fluellen uses hip-hop, storytelling, and culturally familiar language to help students understand the words shaping their communication, confidence, identity, and mental health.
EME01 / 04
ENGLISH
MAJOR
EXPLAINS
MAJOR
EXPLAINS
KNUCK
IF YOU
BUCK
IF YOU
BUCK
culture → language
From viral cultural analysis to live educational experiences.
08YEAR NFL
VETERAN
VETERAN
BAENGLISH
MAJOR
MAJOR
1K+PRESENTATIONS
DELIVERED
DELIVERED
01AUTHOR &
PROFESSIONAL SPEAKER
PROFESSIONAL SPEAKER
THE SERIES
The Culture Is Familiar.
The Lesson Is Unexpected.
Each episode starts with something the audience already knows, then uncovers the linguistic architecture underneath it.
Syntax, Semantics & Linguistics
The architecture underneath every line.
Rhythm, Cadence & Prosody
Why delivery changes meaning before a word lands.
Storytelling & Persuasive Communication
Turning a familiar story into a reason to listen.
WHY IT WORKS
01
Familiarity earns attention.
Culture gives audiences an immediate point of connection.
02
Discovery creates engagement.
Viewers learn something hidden inside language they already enjoy.
03
Communication builds agency.
Students learn to recognize and use language more intentionally.
“Culture is not the distraction from learning. It can become the doorway into it.”
BEYOND THE WORDS
Words Don’t Just Shape Communication. They Shape Identity.
Students are surrounded by language telling them who they are, what they are worth, and what their future can become. Before they can challenge that noise, they must learn to recognize it.
Andre connects culture, storytelling, and the power of words to help students develop confidence, emotional resilience, self-awareness, and the courage to ask for help.
“Every word spoken by you is also spoken to you.”
- Confidence
- Emotional Resilience
- Self-Awareness
- Help-Seeking
THE LARGER MISSION
Language Is the Doorway. Student Mental Health Is the Mission.
English Major Explains is one doorway into BTG Impact’s broader mission: using the credibility, stories, and lived experiences of former professional athletes to strengthen student mental health.
PROGRAMS
Bring English Major Explains to Life.
Built for rooms where attention matters — and where communication has consequences.
Student Keynote
The Power of Words: Identity, Resilience & Mental Health
An honest, energetic student experience about recognizing the language that shapes our thoughts, challenging the Noise Machine, and asking for help before a difficult moment becomes a permanent decision.
English Major Explains Live
An interactive lyric, language, and rhetoric laboratory.
Educator Development
Culturally responsive engagement through familiar language and stories.
College & University Programs
Communication, identity, media literacy, student success, and student-athlete development.
ABOUT ANDRE
An Athlete Who Studied the Architecture of Language.
Andre’s NFL experience attracts attention, but his English education and more than 1,000 presentations give him the expertise to teach communication with depth, energy, humor, and real-world relevance.
WATCH THE WORK
From the Field to the Classroom.
See the energy, honesty, and cultural fluency behind the English Major Explains experience.
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